We are targeted by advertising every day as a consumer, but within podcasting targeting to specific end users is still difficult using the current landscape. In this episode we talk about how geolocation needs to evolve and where is it currently possible to target listeners already.
It as a fascinating conversation on some technology that most people might be aware of but not really understand how it works, Bryan is starting a partnership with PodNews to bring more information to podcasters about how to use advertising within their business effectively in a feature called Sounds Profitable.
Bryan recent published an article on Medium.com on how geolocation works and how it currently has a 50/50 change of getting it right when testing on a cell phone.
Website link: http://soundsprofitable.com/
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